Shucii
Shucii is the Sanskrit word for “Pure, Clean.” It is based in Chennai, India, and Boston, USA. Shucii was founded to bring lesser-known rural crafts to a global audience. It serves as a bridge between rural artisans and urban buyers, showcasing beautifully handcrafted products that preserve and promote traditional craftsmanship.
Each item is handmade, original, and designed to be both functional and visually striking.
Shucii also partners with NGOs that champion craft-based, sustainable livelihoods—particularly for women who previously relied on seasonal agricultural labor or were forced to migrate to cities for work.
We support artisans with
- product development and design guidance
- helping them adapt their creations to appeal to a broader, modern market.
Vision
Creating sustainable and equitable livelihood opportunities for marginalized rural communities. We focus on providing consistent, year-round work for our artisan groups—moving beyond seasonal employment to ensure a stable and reliable income. Our commitment to the environment is reflected in every product we source and design—using only eco-friendly, renewable, and locally sourced materials. We proudly empower women to form and lead their own craft collectives, fostering independence and leadership from within the community.
People over profits—always.